What Most People Care About

In order to get a lot of attention, a topic must be about something that everyone cares about it. With millions of subjects to choose from, it’s not surprising that there are only a few constants. Anyone who is good at marketing will recognize these and probably be able add more. The topics are death, killing, sex, and money.

 

Death

death_skull_bonesThe greatest mystery of life.  What happens after you die?  No one knows the answer to this and it will continue to be the best asked question in the universe aside from how was everything created.   An interesting facet about death is that people will judge you on how you die.  If you live to be 85 and die of old age, thumbs up.  If you die at 45 with a needle in your arm, people label you as a drug addict.  Suicide is intriguing but not respected.  Not dying is the #1 life priority in my book and thus deserves much attention.  MLK wouldn’t approve of my last sentence.

[dropcap background=”yes” color=”#333333″]A man who won’t die for something is not fit to live. – MLK
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Killing

murder_mystery-puzzleKilling get eyeballs because people have to ask, what were the motives?  What drove them to this ultimate extreme?  Not surprising that killing leads to the #1 topic people care about most, death.  The most famous murder trial, OJ Simpson, garnered the attention of 100 million citizens when the verdict was read.  The topic becomes elevated when you understand that 99% of people don’t admit to killing because society frowns upon death.  So determining whether someone killed something is half the fun.  This starts to involve lying, trickery, and general slippery nature which draws people in as well.  How many popular TV shows revolve around killing?

 

Sex

Making people relate to sex is a wonderful mind spinner.  The thought of sex plays on the human mind more than any other topic.  Anytime a man looks at a woman his first thought is how does she look?  Why does he care how she looks?  Only one reason, would I have sex with her?  Sex sells.  Look at this YouTube thumbnail.  You think fails get 4 million views?

sexyyoutubethumbnail

The other point is that you need visual comparisons to equate to yourself so you have to pay attention to what is going on.  If this guy is landing this girl, then you must be doing something wrong.  Sex than starts selling into your physical appearance, what clothes you wear, and general life philosophy.  Using sex to play with the human mind is one of the most effective techniques to sales.

 

Money

He looks helpful

He looks helpful

You need money in this world to survive.  If you don’t have it you live under an overpass and eat 99 cent cheeseburgers if you’re lucky.  Telling people that you can improve their financial position puts the mouse wheel in motion.  Want to make 1,000 dollars working from your desk?  Most people would answer yes and continue listening.  Money makes the bottom of this list because there are some people that don’t care about money because they either have enough of it or don’t feel they need more of it.  Most people aren’t so lucky.

  1. [dropcap background=”yes” color=”#333333″]Too many people spend money they earned..to buy things they don’t want..to impress people that they don’t like. –Will Rogers[/dropcap]