The post I wrote about the Frostbite 5 miler received 48 likes on the Ambler Area Running Club page. I consider this a minor success. I’d be lying if I said I didn’t make an effort to get as many eyeballs as possible. Let’s begin with some obvious, and more subtle, thoughts on how to write a good blog post.

  • Timing – The race started at 9am and I had the post up by 11:30am. This is obviously intentional. I have no numbers to back this up, but if I had to guess when the traffic for the race on both its website and Facebook page is highest, it’d be in the few hours following the race when people are looking for results.
  • Pictures – I had my mom take a picture of me at the race and of the starting line. Now I could have gone the extra mile and had my mom stand at specific spots which I thought were the best pictures, but this is a bit unrealistic. People like pictures.
  • Advertising – After I had written the post, I shared the links on my page, the race page, and then club page. As much as I like to think that people will find you organically, they won’t.
  • Thank you and proper praise – I suppose this could be manipulative but it’s not if it’s sincere. I praised the race in itself and thanked the volunteers. I genuinely meant it. A members of the club with some clout wrote a comment that said “nice writeup”. Obviously this helped the credibility of the post.  

83 people came to my page as a result of these actions. Not a ton, but people are people. It’s going the extra mile with the intent of people reading it.