Creating WhereWhitePeopleMeet.com sparks outrage
OK Kiersten Nunez. Looking good. There she is next to the “go fuck yourself” racism billboard. How did one man in Utah make local, and then national news by creating a dating site titled wherewhitepeoplemeet.com?
Reverse Racism Attacked
Sam Russell was home sick one day and noticed network TV being bombarded by ads for specific dating sites. He decided to do take matters into his own hands and give a huge fuck you to discrimination. What makes this story even more fascinating is he started this in a town in Utah that is 90% white.
How well did this promotion work? Well, there were 5 starting members…and now there are over 2,000. His servers have been flooded with traffic.
Love this. A guy got fed up with whereblackpeoplemeet, farmersonly, and hispanicswholovetacos.com. and used it to say that white people can do the same.
“This is 2016,” he said. “You think a lot of those issues we should be able to move past. We should be able to move past the sensitivity, not get offended every time we hear some word you don’t think is politically correct.”
The spokesperson for colored people said that she didn’t feel like it was a hate group. She’s right. It’s just a guy who used smart marketing to grow a business. If other groups can do it, so can white people.
The problem people have with this idea is that there are 390 million people in the US and over 290 million of them are white. This means that whenwhereblackpeoplemeet is created, they are in the minority and you can’t call them racist. Minorities can’t be racist. This guy basically said, well if you’re not racist, we’re not racist. Tell me I’m being racist because I’m doing exactly what you are doing. Is he committing any crime? Any one can join, as he says, but they probably won’t want to. He’s testing the waters and I, as a white person, really don’t give a shit. Neither should you unless your goal is to ban every group’s dating websites…which would be an odd life goal.


It seems like a pretty useless entry into the marketplace though. Not by specification, but by sheer volume of people (as you noted), most other established dating sites probably have an overwhelming amount of white users. While the marketing noise may create some interest, I’d be doubtful that his product offers anything much different than what is out there.
I get the notion of certain kinds of specified dating sites. Religion, senior, sexual orientation and fitness/active lifestyle seem like reasonable outliers from general dating sites.
The BIG money idea is to create a portal site (a la Trivago or Priceline) that searches ALL of these dating sites for you to find the most likely matches based on your criteria.
Everytime a micro-industry within the internet balloons, the next step is always a service to curate the content for you.
You make a good point Brookes – there’s no reason for people to go to the site, since every dating site is flooded with white people.
Since that’s the case, why don’t people just let his site die out? It’s a bad business model! But the PC police see this, make a stink over nothing, and now the site is getting way more traffic than it ever would have if these people didn’t care (which they shouldn’t).
This guy’s idea will fail because it’s a bad idea, not because it’s racist, and anyone saying it’s racist needs a reality check.