Subway Rides Above

SbwyPhelpsAdThe list of world class athletes Subway hires is telling. They moved away from common man Jared losing weight by eating Subway, to being endorsed by the best of the best. Here’s a list of people who have done Subway ads: Michael Phelps, Pele, Megatron, RG3, Ryan Howard, Apollo Ohno, Nastia Lukin, Russell Westbrook, and Blake Griffin.

Why spend so much money to get these people to promote? The answer is simple, if Subway is good enough for these people, Subway is good enough for you. It doesn’t matter if they actually eat Subway or not, your brain is conditioned to associate Subway with Michael Phelps. Phelps is the greatest Olympian of all time. This association is powerful.

Holly Bleasdale'sDo you know what the biggest restaurant chain is? Subway. There are 41,000+ stores over 106 countries. Do you think their advertising campaign might have something to do with it?

I like to take advertising one step further though because any of these athletes can just say they eat Subway. I agree that using people who are “the best” at their sport is a great way to get points across. What they should actually endorse though is products they use. Michael Phelps should be spokesmen for whatever goggles, bathing suits, and training equipment he uses. When I purchase items for a sport and I know that these are worn by an Olympic athlete when he competes, I’m sold that they are good enough for me.

4401.2012-dufner-hpbnc-1I like watching golf and seeing what golf balls the pros are using. Duff daddy hits Pro V’s and I’ll continue playing Pro V’s because of this validation. Do you see Top-Flights being played by anybody? Would you think differently about the brand if pro’s played Top Flights?

The aforementioned point about golf balls is the most effective advertising the way I see it. If I can see a pro using equipment, I will buy it. Now when I watch an athlete eat a sandwich it doesn’t pull me as much but I can see how it may affect others. This is a lesson in advertising and how effective using well known celebrities is. It’s why celebrities are celebrities. They can have a major effect on the population. You think the producers of this dress paid Kendall Jenner to wear it?

Kendall Jenner with a dual split that is causing boners everywhere.

Kendall Jenner with a dual split that is causing boners everywhere.

By |2014-06-17T08:27:15-04:00June 17th, 2014|Celeb, Sports|0 Comments

Using the Best Quality

I feel that a lot of people don’t understand the idea of value & quality. Value is mostly perceived and is how much something is worth to you. Quality is how good it is. People tend to shop on low prices and I think that’s a big mistake. Through my life I’ve found that spending more money on goods can have major benefits. Generally the more money you spend on something, the higher the quality, and the more value you receive. Here are some objects that I don’t mind spending extra money for because they add to the experience.

Titleist Pro v1

I’m a better than average golfer but still considered a high handicapper. I am not deserved of playing a golf ball of this quality. I think each ball retails for 3+ dollars and there’s nothing worse than losing your money in a lake. I have been quite lucky though in the fact that I am given a few dozen Pro V’s each year so I can feel what it’s like to hit the same ball the pros play. The ball doesn’t make me any better but at least I know I can’t attribute my shitty playing to the ball I’m using. My friends tend to tell themselves that their games aren’t good enough to be playing a Pro V. I refuse to bow down to this negative thought and hit my Pro V’s OB like I was born to do it. If I weren’t given these balls for free I probably wouldn’t play them. Since I am, I feel like I should always be hitting this golf ball off the tee.

Ommegang

I spent $60 dollars for 24 bottles of this brewery’s variety pack. Most people just think beer is beer and as long as it gets you drunk, what’s the difference. I however do not agree with this sentiment. Why on Earth would I pay 60 dollars for premium beer? First is that you have to get over the price. People see price and think expensive. I see price and ask why is it priced that way? The reason is that the lowest ABV beer in this case is 7.5% with the highest over 10. A Coors light has 4%. So I’m getting twice as much alcohol in this case as I am with Coors Light. The other benefits are that these are wildly good tasting beers. If you don’t like beer, you won’t like this beer. This is a manly beer. IPA’s, Ales, and the 3 Philosopher’s which is dynamite. Bars will charge you 10 bucks for a pint of these, I’m paying $2.50 retail. Once again the initial reaction of spending 60 bucks on a case is not well founded as these beers are better than anything you will ever try and you still get good value on the alcohol content.


90’s Jenna Jameson

Jenna is the best starlet of the 90’s. I think she’s the hottest pornstar of all time. Not in her later years but her prime young 20’s to mid 20’s, she takes the cake. Back in the 90’s not any random girl can make a porno. There were only a few companies like Vivid who produced these films. They chose the best girls and obviously held them to certain standards. Jenna was the most popular of that era and rightfully so. If you aren’t familiar with Jenna 90’s porn, it has my recommendation. Plus the Dr. that did her boobs deserves a throne.

Butterfly Ping Pong Balls

Bad players don’t understand the level of play that comes with a ping pong ball. A ping pong ball is not just a ping pong ball. A one star ball might be fine for throwing into a cup but if you are hitting it as hard as you can and want to expect a high level of consistency, you play with this ball. The difference is monumental and effects every aspect of play. This is one of those products that makes the game good or bad. Bad balls lead to bad play. If you ever seriously play ping pong, buy a nice ball.

High level products make for high level experiences. In life I believe you want to experience the best that it has to offer. Generally this will cost you more money to do so. Don’t feel as if you are wasting your money though because most likely you are gaining the experience of the finer points of life. I feel like most people are either too cheap or don’t understand this relation. A great example is the purchase of TV. It lasts for 5+ years and you probably watch it almost every day. Spend 1,500 dollars on a nice TV. That’s a mere 300 dollars a year for something that gives far more entertainment and you are experiencing the programming the way it is meant to be seen. These concepts seem foreign to some people. Get past the price tag.

By |2012-04-24T10:35:25-04:00April 24th, 2012|My Life|0 Comments

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