Negotiating 101

Here’s an email from I came across that will show you what it takes to get the lowest price possible and how to haggle like a pro. I give you the final email of a 61 piece email back and forth.

Don,

I appreciate your apology.

However, the does not change the current situation:  I already paid the deposit for the car which the dealer already has.

I have to completely honest with you.  After getting the pricing from Raphel last Saturday, I went to another dealer to compare pricing.
They gave me a lower price by a few dollars.  Because I know how the sales process works and because I know that you put a lot of effort into this, in good faith I decided that it was worth it for me to pay the extra few dollars a month so that you could get the sale (and the commission).  Maybe I was naive, but I felt at the time that it was the right thing to do.

When the email exchanges between you and I continued, and the pricing and features started to change I began to have second doubts.
Finally, when the upfront pricing changed, I realized that I no longer felt comfortable working with you and Raphel.  At that point the deal was already dead.  That is when I called the other dealer back and signed the papers with them (7/17).  Although I can relate to your ambitious demeanor, I can assure you that the “ends don’t always just the means.”

Although you have the advantage of having many more of years of experience as a salesman, I do know one thing for sure:  I am VERY good at what I do.  The biggest supporting argument for this that I hear from my clients is that they enjoy working with me because I resolve all of their issues in a reasonable and professional manner (taking the approach that the “client is always right.”)

When I sent you the email on Wednesday with my final offer of $2599 down, $399/month for 36 months, I thought that you would acknowledge the miscommunication (which you did) and take responsibility for it (regardless of who was at fault) and in good faith accept my generous offer in order to make things right.  I felt that at worst you would at least counter with some sort of compromise.  When these type of situations arise in my work situations, I always try to resolve them by trying to reach a mutually agreeable solution with the client.  It did not seem that you were willing to work with me, and that was really the “straw that broke the camel’s back” on this deal.

This really is nothing personal, and is solely a business decision that I had to make.  I needed to look out for my own best interests and feel confident that I achieved them.  I hope you can understand this.

You can tell your boss that I truly appreciate all of your hard work on this, and certainly will not hold a grudge against you or Sloane automobiles.

I hope that if this situation occurs again with another deal you are working on (which it certainly will), you will remember this incident and take a different approach with the client.  If you do, I can guarantee that you will prosper, if not then you will yet again fail.

Based on the aforementioned reasoning, consider this a ‘win” for you an not a “loss.”

By now you are staring at your computer monitor with a dumbfounded facial expression.  To answer the question that you have had since double clicking on this email:  the reason that I took my time to write this email is simply put:

Because it was the right thing to do.

Good luck and I wish you well.