I should get paid big bucks. Here’s the 76ers logo and slogan.
I know this is such a stupid thing and probably won’t make any difference but wouldn’t everyone agree that the word intense should be changed to exciting. What this does is make the first letters of the 3 words PEP. All of these words describe pep and if I’m the head of the marketing campaign I’m taking full advantage of this. Every ad I run is having the 3 words vertical and the first letter of each word BOLDED so people can’t mistake the word pep. Will this sell more tickets? Maybe the intellectual sees that sign and says, “hmm, that’s pretty clever.” There’s no reason not to do it my way. I’m sure some genius marketing department with paid thousands upon thousands of dollars and they came away with that oversight. HIGHER ME!