Getting attention is at a premium.  In the first hour of my day I noticed multiple times when I was turned off because information was too long.  Here is the process in a means of medium you will understand.



I need my information like this:

  • Shorts bursts
  • Less than 1 minute YouTube videos
  • Creative infographics
  • Small words
  • Big ideas

It’s really quite simple.  I should also note that my project there took a while and went in a direction that I had no idea it was going to go when I started.  Using Jess Greenberg was a spur of the moment decision because she popped up in Images and I just ran with it.  It makes absolutely no sense to any point I was trying to get across.  I hope you liked it.